Glen Knight

NYC Based IT Professional

Before We Burn the Martech Silo

Burn the Martech Silo

There’s an ongoing debate about where marketing technology (martech) should sit in an organization. Does it live with the CMO, the CIO, the CXO–a hybrid strategist with both IT and marketing background–or some collaboration? As technology use grows, it’s tempting to move martech under another role. Before we burn the martech silo, like how McDonald’s, […]

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